What a Game Show Host Can Teach Marketers About the Perils of Big Data

In our efforts to create results-based, performance-driven marketing organizations, we rely on logic and reason to guide our decisions. What we often overlook is how fallible our sense of reason can be. While establishing a performance marketing culture is a great step toward creating better customer experiences, our brains can wreak havoc with key parts of this process, as the Monty Hall paradox proves. Read more